How To Say No With The Empathy Sandwich

No More Turn Down No Entrey Rejected

I’ve been turning down a lot of commitments lately.  I have no doubt that this upsets some people, but there are only so many options one has when reducing external commitments.  The way I see it, it’s simply a matter of emptying my commitment “bucket” and there are two ways to do this.  You either have to:

  • Reduce or remove a current commitment from the bucket (moderately difficult) or
  • Decline new commitments as they come in, or come up for renewal (easier).

Unfortunately, because this approach is logic driven and does not consider the other person’s (the “declinee”) emotions I am sure this can lead to hard feelings.  For that reason, I have devised a mechanism for saying “No” without (hopefully!) souring a relationship: The Empathy Sandwich.

Where I Got The Idea

It occurred to me there had to be  a better way than bluntly saying no to people.  I was turning it over in my head when I remembered a strategy I used for delivering criticism: the criticism sandwich. I didn’t come up with it, I’m sure it’s in one of the personal development books I’ve read.

The basic premise of a criticism sandwich is that to make criticism easier to swallow, you “sandwich” it between two pieces of praise.

Contrived Sample: “Sid, you did a fantastic job on [first task]. Your work was commendable.  However, in [second task] you [made this mistake, and here is how you should correct it].  Thanks again for your great work on [the first task].

I figured if it’s good enough for criticism, maybe it’s good enough for turning down things I don’t want to do as well!

Secret Sauce Yummy Bottle KetchupSid’s Secret Sauce:  My Formula for the Empathy Sandwich

The empathy sandwich formula is simple enough:

Empathy Sandwich = Empathy Blurb + No I Can’t + Empathy Blurb

The Empathy Sandwich In Action

Them:  ”Sid I’m swamped this weekend, do you think you can handle [task that they want Sid to do] for me?”

Sid:  ”
Empathy Blurb 1: Man, I feel your pain.  I can totally relate.  It’s so hard to make time isn’t it?  I remember you telling me last week how you’ve been working long nights at work and have been stretched thin.

No I Can’tI’m sorry, but I can’t handle  [that task] for you.

Empathy Blurb 2:  I sure hope the pressure eases up on you soon, I know how hard you have been working these past few weeks and it seems like you always work harder than anyone else at your office. “

This example may be a big exaggerated, but you get the idea.

Note:  I do not use this at work with coworkers, since that tends to be very fact and schedule driven.

The Empathy Sandwich Formula Expanded

Formula Einstein Theory Relativity Blackboard E=MC 2 SquaredThis format works especially well for emails.  With email, since it is an asynchronous communication medium, I can take my time to craft an appropriate response rather than trying to create verbal empathy on the fly.

I have taken it a step further, and now have a canned response template, which I fill in like a form.  Feel free to use it in your email communications, it’s not polished because these are the rough notes I used to tell myself what to fill in.

Legend: [ Brackets ] denote optional items, while the starred* items are required.

Hi _____,

Just took a quick read over your email about ______. * (restate the exact issue for clarity)

[Honored] Really honored that you would consider me to help you with ___….

Empathy Blurb 1* – I hear where you are coming from/have been there myself
[Reminder] – Reminder that I have helped in the past, I do care
No I Can’t* – I’m sorry, but I can’t commit to ____. (state exact issue)
[Offer Others to Help] – Have you tried asking ___? Do you mind if I put you in contact with ___ who has more expertise?
Empathy Blurb 2* – I still totally understand where you are coming from
[Can Help In Future] – I can’t help this time, but perhaps I’ll be able to be of assistance in the future.
[Inquire About Other Projects] – Ask about other projects in the person’s life, is another way I can assist.
[Friendship Appreciation] – Remind them how much I appreciate their friendship, professional contact, etc.

Thanks,

Sid Savara

Items That Do Not Appear To Decrease Irritation at Being Told No

As I was working on my formula for the empathy sandwich, I considered what kinds of items I should mention verbally or in email.  Here are a few that I used to mention, but no longer bring up because they do not appear to affect the the person’s mood and ultimately, that is the whole point of empathy.  It’s not about me, it’s about making sure the other person feels l have heard them and can relate to their situation/cause.

  • How Busy I Am – As a general rule, nobody cares how busy I am.  They still need help, and knowing that I am busy does not get them any closer to their goals.  So, when using the empathy sandwich don’t talk about your work, or family, or whatever – the purpose here is to empathize, keep the focus on them.
  • Whether I Would Actually Like To Help – Perhaps it’s because of who I am, people assume that I generally want to be helpful.  And it’s true: I do want to help people.  However, I don’t always want to fix someone’s computer, or take hours out of my day to do something they could easily hire someone to do.  Being told that I actually am not interested in helping doesn’t seem to do anyone any good, so I don’t bring it up.

Items That DO Appear To Decrease Irritation at Being Told No

  • Reminder That I Have Helped In The Past.  There’s a fine line here, and it really depends on who I am dealing with. Some people try to guilt me into helping them, and I in turn respond by showing how much I have helped already. I never rub their face in it – the spirit of telling them this is not to show off how amazing you are at helping; the spirit of this is to show empathy and remind them that I care.
  • Inquiring About Other Projects.  Sometimes people work on projects/jobs that are pretty thankless, and may not even really need any help – they are just reaching out to see if anybody notices.  In this case, inquiring about how the project or other projects are going may be all that is necessary – they are just looking for a little attention.
  • Appreciating People’s Friendship.  Similar to the previous item, sometimes people feel that their friendship is being taken for granted and that nobody appreciates the amount of work they put into things such as planning events.  In this case I need to remember that while I appreciate people’s friendship, I don’t always verbalize it – and some people need to hear from me how much I appreciate their friendship more than others.
  • Prompt Response.  I try to be as up front as I can, and when I need to cancel a commitment, and I can only assume that providing a faster response rather than later can help with planning. One thing I do (as I discuss in my article on overcoming email overload) is even if I know right away I am going to decline something, I may still let it sit in my drafts folder for a couple hours or a day.  Sometimes I change my mind – other times, at least it doesn’t look like I read the email and replied 2 minutes later with a “no” (which I don’t think any amount of empathy would help with!).

Final Thoughts On The Empathy Sandwich

Watching and Thinking Looking at Ocean Sunset

In this case I’m specifically talking about turning down commitments, but I’ve been trying to add empathy into more of my discussions with people since so much of it occurs online (and especially through email).  With a medium that is so cold and emotionless, injecting a little of my personality can completely change the tone of the message – and let people understand that I’m there for them, regardless of the situation.

Finally, if you do use the empathy sandwich, make sure you mean it.  I try and put myself in their shoes and consider that even though I (Sid) may have plenty of my own things going on, the person who is asking me for help too has a lot going on, and if I do empathize then I should verbalize that.  Sure, I have a canned template to help me organize my thoughts, but there is no hypocrisy in it:  they’re still my sincere thoughts, and it’s just a more efficient mechanism to help me get the email written faster.

What do you think? Anything you’d like to add, or let me know if I’m wrong?

Enjoy this article? You should Tweet This and share it with your friends, or feel free to share it however you like using this shortened link: http://tr.im/howtosayno

Further resources:

Other articles I’ve enjoyed this week:

I’m also excited to have a guest post up at Problogger this week:

And don’t forget – I share many other articles like these via Twitter and StumbleUpon – I only share a portion here, since I come across so many interesting things every week.  You should definitely follow me on Twitter if you want more.

Get On The List and Get Your Free Course and Ebook!

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  • Instant updates when new articles get published
  • Your free copy of The Little Book Of Big Motivational Quotes

Enter Your Email Address Now:


No More Turn Down No Entrey Rejected

I’ve been turning down a lot of commitments lately.  I have no doubt that this upsets some people, but there are only so many options one has when reducing external commitments.  The way I see it, it’s simply a matter of emptying my commitment “bucket” and there are two ways to do this.  You either have to:

  • Reduce or remove a current commitment from the bucket (moderately difficult) or
  • Decline new commitments as they come in, or come up for renewal (easier).

Unfortunately, because this approach is logic driven and does not consider the other person’s (the “declinee”) emotions I am sure this can lead to hard feelings.  For that reason, I have devised a mechanism for saying “No” without (hopefully!) souring a relationship: The Empathy Sandwich.

Where I Got The Idea

It occurred to me there had to be  a better way than bluntly saying no to people.  I was turning it over in my head when I remembered a strategy I used for delivering criticism: the criticism sandwich. I didn’t come up with it, I’m sure it’s in one of the personal development books I’ve read.

The basic premise of a criticism sandwich is that to make criticism easier to swallow, you “sandwich” it between two pieces of praise.

Contrived Sample: “Sid, you did a fantastic job on [first task]. Your work was commendable.  However, in [second task] you [made this mistake, and here is how you should correct it].  Thanks again for your great work on [the first task].

I figured if it’s good enough for criticism, maybe it’s good enough for turning down things I don’t want to do as well!

Secret Sauce Yummy Bottle KetchupSid’s Secret Sauce:  My Formula for the Empathy Sandwich

The empathy sandwich formula is simple enough:

Empathy Sandwich = Empathy Blurb + No I Can’t + Empathy Blurb

The Empathy Sandwich In Action

Them:  ”Sid I’m swamped this weekend, do you think you can handle [task that they want Sid to do] for me?”

Sid:  ”
Empathy Blurb 1: Man, I feel your pain.  I can totally relate.  It’s so hard to make time isn’t it?  I remember you telling me last week how you’ve been working long nights at work and have been stretched thin.

No I Can’tI’m sorry, but I can’t handle  [that task] for you.

Empathy Blurb 2:  I sure hope the pressure eases up on you soon, I know how hard you have been working these past few weeks and it seems like you always work harder than anyone else at your office. “

This example may be a big exaggerated, but you get the idea.

Note:  I do not use this at work with coworkers, since that tends to be very fact and schedule driven.

The Empathy Sandwich Formula Expanded

Formula Einstein Theory Relativity Blackboard E=MC 2 SquaredThis format works especially well for emails.  With email, since it is an asynchronous communication medium, I can take my time to craft an appropriate response rather than trying to create verbal empathy on the fly.

I have taken it a step further, and now have a canned response template, which I fill in like a form.  Feel free to use it in your email communications, it’s not polished because these are the rough notes I used to tell myself what to fill in.

Legend: [ Brackets ] denote optional items, while the starred* items are required.

Hi _____,

Just took a quick read over your email about ______. * (restate the exact issue for clarity)

[Honored] Really honored that you would consider me to help you with ___….

Empathy Blurb 1* – I hear where you are coming from/have been there myself
[Reminder] – Reminder that I have helped in the past, I do care
No I Can’t* – I’m sorry, but I can’t commit to ____. (state exact issue)
[Offer Others to Help] – Have you tried asking ___? Do you mind if I put you in contact with ___ who has more expertise?
Empathy Blurb 2* – I still totally understand where you are coming from
[Can Help In Future] – I can’t help this time, but perhaps I’ll be able to be of assistance in the future.
[Inquire About Other Projects] – Ask about other projects in the person’s life, is another way I can assist.
[Friendship Appreciation] – Remind them how much I appreciate their friendship, professional contact, etc.

Thanks,

Sid Savara

Items That Do Not Appear To Decrease Irritation at Being Told No

As I was working on my formula for the empathy sandwich, I considered what kinds of items I should mention verbally or in email.  Here are a few that I used to mention, but no longer bring up because they do not appear to affect the the person’s mood and ultimately, that is the whole point of empathy.  It’s not about me, it’s about making sure the other person feels l have heard them and can relate to their situation/cause.

  • How Busy I Am – As a general rule, nobody cares how busy I am.  They still need help, and knowing that I am busy does not get them any closer to their goals.  So, when using the empathy sandwich don’t talk about your work, or family, or whatever – the purpose here is to empathize, keep the focus on them.
  • Whether I Would Actually Like To Help – Perhaps it’s because of who I am, people assume that I generally want to be helpful.  And it’s true: I do want to help people.  However, I don’t always want to fix someone’s computer, or take hours out of my day to do something they could easily hire someone to do.  Being told that I actually am not interested in helping doesn’t seem to do anyone any good, so I don’t bring it up.

Items That DO Appear To Decrease Irritation at Being Told No

  • Reminder That I Have Helped In The Past.  There’s a fine line here, and it really depends on who I am dealing with. Some people try to guilt me into helping them, and I in turn respond by showing how much I have helped already. I never rub their face in it – the spirit of telling them this is not to show off how amazing you are at helping; the spirit of this is to show empathy and remind them that I care.
  • Inquiring About Other Projects.  Sometimes people work on projects/jobs that are pretty thankless, and may not even really need any help – they are just reaching out to see if anybody notices.  In this case, inquiring about how the project or other projects are going may be all that is necessary – they are just looking for a little attention.
  • Appreciating People’s Friendship.  Similar to the previous item, sometimes people feel that their friendship is being taken for granted and that nobody appreciates the amount of work they put into things such as planning events.  In this case I need to remember that while I appreciate people’s friendship, I don’t always verbalize it – and some people need to hear from me how much I appreciate their friendship more than others.
  • Prompt Response.  I try to be as up front as I can, and when I need to cancel a commitment, and I can only assume that providing a faster response rather than later can help with planning. One thing I do (as I discuss in my article on overcoming email overload) is even if I know right away I am going to decline something, I may still let it sit in my drafts folder for a couple hours or a day.  Sometimes I change my mind – other times, at least it doesn’t look like I read the email and replied 2 minutes later with a “no” (which I don’t think any amount of empathy would help with!).

Final Thoughts On The Empathy Sandwich

Watching and Thinking Looking at Ocean Sunset

In this case I’m specifically talking about turning down commitments, but I’ve been trying to add empathy into more of my discussions with people since so much of it occurs online (and especially through email).  With a medium that is so cold and emotionless, injecting a little of my personality can completely change the tone of the message – and let people understand that I’m there for them, regardless of the situation.

Finally, if you do use the empathy sandwich, make sure you mean it.  I try and put myself in their shoes and consider that even though I (Sid) may have plenty of my own things going on, the person who is asking me for help too has a lot going on, and if I do empathize then I should verbalize that.  Sure, I have a canned template to help me organize my thoughts, but there is no hypocrisy in it:  they’re still my sincere thoughts, and it’s just a more efficient mechanism to help me get the email written faster.

What do you think? Anything you’d like to add, or let me know if I’m wrong?

Enjoy this article? You should Tweet This and share it with your friends, or feel free to share it however you like using this shortened link: http://tr.im/howtosayno

Further resources:

Other articles I’ve enjoyed this week:

I’m also excited to have a guest post up at Problogger this week:

And don’t forget – I share many other articles like these via Twitter and StumbleUpon – I only share a portion here, since I come across so many interesting things every week.  You should definitely follow me on Twitter if you want more.

Get On The List and Get Your Free Course and Ebook!

Personal Development 101 Cover
  • Your free personal development course, Personal Development 101
  • Instant updates when new articles get published
  • Your free copy of The Little Book Of Big Motivational Quotes

Enter Your Email Address Now:



Please review the Comment Policy.
  • This entry is my favorite from your blog. It's useful, thorough and hasn't (afaik) been covered anywhere else before. I do just give a blunt "no" a lot of times, and I think I just come off as a jerk, so this will be helpful! :-) Thank you for the great article!
  • Hey Sandra,

    Thanks! Don't worry about hurting my feelings though. You can feel free to
    continue to be blunt to me and come off as a jerk =P

    You know I was thinking, I wonder if it's good to do this in group settings
    - because who knows, maybe the person I say no to doesn't take offense, but
    people watching DO see me as coming across as very blunt

    Do research, report back!
  • thanks for the really useful, specific tips on saying no. It's especially great for people-pleasers who get their knickers in a know when they want to say no but have too much guilt to do so. I think there are times when it's useful to say a simple "no" without an explanation or any of the empathic stuff. This can convey more authority and sometimes you need to do that, but I think your empathy model would be useful in a lot of situations.

    Great stuff!

    Cath
  • Thanks Cath!

    I think you're right on, and there is certainly a place for a more
    authoritative "no." I think that too often I simply say no without
    explanation, and this advice is directed at me as much as anyone else =)
  • Hey there Sid. Found you through Paul Norwine's blog and I'm glad I stopped by. I think the idea of packing up the "meat" of your negative message (in this case, a no) between two positive comments is a true system. I wonder if it works the same way around for a yes between two no's? Do you think it makes people really work on the negatives? Thanks for the insights and hope to see you around again soon! --Paul
  • Hi Paul,

    Thanks for your comment! You know, I'm not sure whether it works with
    putting a "yes" between two "nos" as you put it - I wonder whether anything
    positive that is said then comes across as insincere.

    I think having two positive things (empathy) and one negative (decline) can
    also come across as insincere though, if the empathy isn't real. In this
    case, I'm not suggesting anyone make things up - I'm just suggesting a way
    to get empathy across, while still maintaining that no, I can't be of
    service =)
  • Really great article. Now I have a theory for my practices. Only two days ago I was re-visited by a rep from a charity I have done a lot for~ and they let me down big time~ which let down other small businesses I had brought in to help the charity...

    Anyways, I put the ball in their court regarding some grant applications and offered to do the final read over once they had done their bit, and walked the rep through how to do their bit.

    Did rely on the "I'm too busy" for some other stuff they were asking help with, so am printing your post for praxis on focusing on them.
  • Hi Char,

    Thanks for your comment! I'd love to hear how it goes and works out for you
    next time you discuss it with the charity =)
  • Hi Sid. First of all the idea of reducing commitments is something I totally agree with. There may be no more important single thing you can do to free up time so you can focus on what you really want to accomplish.

    I think your ideas are great except for one of them. I'm not sure other people are going to appreciate being offered up as an alternative as in "[Offer Others to Help]". If that is appropriate in the case of a job where it is fits another person's role the maybe it would be OK. Otherwise I think you should resist the temptation to put someone else in the position of having to refuse to help.

    I also believe a clear no up front is much better and more appreciated than a "maybe" or "I'll try" when you have no intention of really ever doing it.

    Well done!
  • Hi Stephen,
    Thanks for your comment!

    Fair points both and both I think you're absolutely on point.

    I think you are right on about not forcing other people into a position of
    wanting to turn down the commitment. The intention would never be to "pass
    the buck" - more to put the onus on the person asking, if there is someone
    more appropriate. As an example, people often ask me to fix their
    computers, and I refer them to a friend who does that as a service. This is
    a win-win, since their prices are reasonable, their service is good, and the
    requester's problem can be resolved. It also (bonus) reinforces to them
    that my time is not free.

    I also agree, you shouldn't ever say "maybe" if the answer is really "no."
    In all communications like this I think sincerity is important - the
    empathy sandwich is not a formula for making things up, it's a formula to
    fill in when I'm saying no - and know the words I want to say, and now have
    a way to fill them in =)

    Thanks for the great discussion Stephen, I really appreciate your thoughts,
    and your support =)
  • The elegant email 'no' is quite elaborate, in contrast to - say - Leo Babauta's suggestion for minimal emails.
    So do you have a version for minimalists?
    (I mean a version that is a bit longer than "no" or "Sorry: no")
  • Hi Mary,
    Thanks for the comment, and good question!

    First off, I think part of the purpose of minimalist emails is to get
    straight to the point. That is what I used to do, but found people read it
    as being very cold. Adding empathy to my emails takes me quite a bit of
    words, but I'm sure that a better writer than me could come up with a
    shorter way of doing it =)

    Second, I also have very little to measure by except by people's responses
    to my email - and in general, I've found longer, more specific empathy is
    better. While I am not sure, I worry that having an email that is too short
    would come across as insincere, even if it actually *is* sincere.

    Thanks though for a great question and giving me something to think about =)
  • mywifequitherjob
    This is an interesting tactic that I must try on my wife!

    "I love you so much dear and I would do anything for you. But I'm too tired to take out the trash right now and my favorite football team is playing on tv. I understand that garbage needs to exit the house eventually and I will do my best to keep the house cleaner in the future."

    I'll let you know how that one flies.
  • Hey Steve,
    LOL

    I don't think the empathy sandwich works too well on the boss - either at
    work, or at home

    ;)
  • Hey Steve, I sure love your suggestion! Perhaps I should use it on my girlfriend too! Great one, Steve! And thanks to Sid for this brilliant article! Keep up the good work, Sid.

    Cheers~

    Mark
  • Hey Mark,
    Thanks for always stopping by and commenting - I appreciate the vote of
    confidence and your support =). I've enjoyed working with you too!
  • paulnorwine
    I love it! Thank you, Sid - I REALLY need to serve up some empathy sandwiches myself.

    But, can we still use mustard? I can't have a sandwich without mustard...

    Paul
  • Hey Paul,
    Thanks for your comment!

    You can slather them with ketchup AND mustard if it makes you happy ;)
  • Hi Sid,

    Just discovered your blog through a retweet and I'm glad I did! Thanks for putting together this "secret sauce" for saying no, while really getting across that really do understand and truly care... makes hearing "no" so much easier!!

    Cheers,
    Miche
  • Hi Miche,
    Thanks! I'm glad to meet you (saw you on Twitter) and happy you enjoyed the
    article =)