
Various authors and speakers encourage writing down concrete goals, and use as evidence a study conducted on students in the 1979 Harvard MBA program. They point to the results of that study (where the 3 percent of written goal setters earned 10 times as much as the other 97 percent of the class combined) as proof and inspiration for students and readers.
The study has been quoted in seminars and books by Zig Ziglar, Anthony Robbins, Brian Tracy and many other motivational and personal development speakers – but is the study true, or an urban legend? Find out in this feature report.
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