Time Management Matrix by Stephen Covey – Urgent vs Important

When it comes to being efficient, Stephen Covey’s time management matrix makes it easy to figure out what you “need” to be doing with your time and

Covey is the author of The Seven Habits of Highly Effective People and First Things First

I came across these principles as I was studying what separated highly
productive people from everyone else:  how were they able to prioritize their work
quickly, and get the most done?

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Here’s a picture and a brief overview.

The Time Management Matrix, Diagram

Merrill Covey Matrix Four Quadrants Urgent Important

  • In Quadrant 1 (top left) we have important, urgent items – items that need to be dealt with immediately.
  • In Quadrant 2 (top right) we have important, but not urgent items – items that are important but do not require your immediate attention, and need to be planned for.  This quadrant is highlighted because Covey emphasizes this is the quadrant that we should focus on for long term achievement of goals
  • In Quadrant 3 (bottom left) we have urgent, but unimportant items –  items which should be minimized or eliminated. These are the time sucks, the “poor planning on your part does not constitute an emergency on my part” variety of tasks.
  • In Quadrant 4 (bottom right) we have unimportant and also not urgent items – items that don’t have to be done anytime soon, perhaps add little to no value and also should be minimized or eliminated.  These are often trivial time wasters

In addition to providing text examples, I’m going to have a little fun and illustrate items from each quadrant in the time management matrix using one of my favorite comics, XKCD.

Quadrant 4 – Not Urgent and Not Important

Clearly, not urgent, not important – and an obvious time waster.  Other time wasters include:

  • Mindless web browsing
  • Too much television/channel surfing for the sake of channel surfing

Quadrant 3 – Urgent and Not Important

My favorite examples, though I could have picked out more –

Other “Urgent” tasks that add little to no value

  • Phone calls that are off topic
  • Email that you have to reply to right away or it loses value (“Do you want some donuts? I have some in my office!”)

Quadrant 2 – Not Urgent And Important

Your overall health is something you may take for granted today, and may not see urgency in dealing with it – but long term, we know it’s of supreme importance.

There are some other important, yet not urgent, things that fall into this quadrant as well:

  • Exercise
  • Reviewing your career path
  • Maintaining relationships with family/friends

Quadrant 1 – Urgent and Important

Perhaps not entirely rational, but at least her priorities are in order.  Other examples:

  • Family Emergencies
  • Real, hard deadlines for important projects

What Now?

Ready to take a look at your tasks on the matrix and learn a simple, easy way to build momentum towards the right tasks?

[ninja-popup ID=6780]Click here to download your copy of the Time Matrix Maximizer[/ninja-popup].

It’s a free PDF guide you can use to spell out exactly which tasks you do everyday and then quickly build momentum towards the things that matter the most. The best part is that it’s quick – even the busiest among us can put this to work for them in their lives within minutes.

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