When you first discovered that great website of Cat Pictures, you thought it was the best thing since sliced bread. You immediately signed up for the newsletter, and for the first couple weeks you loved it! You’d check your email, notice the shiny new newsletter in your inbox and shriek like a little girl seeing Clay Aiken for the first time.
Fast forward 3 months later, and the novelty has worn off. The cat pictures all look the same to you, and yet – you still get that newsletter in your inbox. Instead of unsubscribing though, you delete it.
Why? Why do we continuously allow junk email into our lives we never read, and not opt-out of it? In this article I’ll show why we do what we do, and my trick for simply and effectively breaking free of self inflicted junk email.